Guest Blogging Policy

Blogging Policy (Guest)

The most important thing to remember is that guest posts are a win-win situation for the host blog and guest blogger.

Have a strong understanding of the blog you want to write for. What topics are covered? Who is the audience? What tone is used? Preferably, you’ll pitch your idea to a blog you read regularly, but even if you’re trying to expand your niche by writing for a blog that is new to you, take time to skim posts dating back two to three months to ensure that your ideas are in line with the blogger’s vision. Pitching an idea or post that is not in keeping with the blog you’re targeting shows a lack of respect for the host blogger’s time. In this example, the guest poster has a history of writing about topics from health and science to environmental news, but this post shows a clear understanding of the tone, theme, and audience of the host blog.

As a general rule, bloggers do not want recycled content. When you pitch a post or idea, it should be something that has not been published on your blog or any other blog. But, there are times when a blog sees fit to use a guest post that has already appeared elsewhere. The important thing is to be honest and up front about the post’s history. Unless you explicitly state that a post has run elsewhere, most host bloggers will assume you are delivering original content.

When relevant and appropriate, link to other posts on the host blog. It’s good for their SEO, it shows the blogger that you are keeping up with the blog, and it’s helpful for readers.

Don’t save your best material for your own blog. Put your all into every guest post. After all, the key word is “guest.” When you’re in your own home, it’s fine to put your feet up on the coffee table if you want, but when you’re a guest in someone else’s home, you should be on your best behavior and respect the rules of their home.

Once your post is published, your work is not finished. You’ve got two more jobs: 1. Assist with promotion. Share the link so the host blogger receives new visitors from your network. Remember the win-win rule. 2. Check back to answer questions and follow up on comments. Sometimes for example you may receive several negative comments but when the guest poster doesn’t return to address them, they get out of hand. It’s the internet, Once the negativity starts, it has a bad habit of snowballing. A simple reply can show that you’re engaged and open to discussion.

Before pitching a post or idea, ask yourself what you’re offering and how you’re adding to the blog. You should, as always, be solving a problem or providing a solution with your post.

Include a brief bio with your post. If the host blogger wants to write his or her own intro for you, as has been done with this example, he or she will do so, but a brief, well-written bio provided by you may save time on the blogger’s end and will give readers an idea of your expertise and background.

Stirring controversy in a guest post is risky business, particularly if the host blogger disagrees or the comments get out of hand.

“If you are going to be snarky, damage your own brand.” This example, however, is opinionated but clearly backs up the host blogger’s opinion. You’ll need a pretty good sense of his or her ideologies before you can do that though, so understand where you stand before you take the plunge. As always, be sure to take the blog’s tone into account.

In addition to building your reputation and expanding your audience, getting backlinks is one of the main reasons many choose to guest post. This example shows subtle promotion. Don’t go overboard and make the entire guest post about you and your brand. It’s content, not an ad.

Thank you,

© 2013

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